Ethical Marketing: Does it Pays or Not ?

Abstract

Ethical Marketing is an honest and factual representation of business goods and services and ultimately the business model, delivered in a framework of cultural and social values for the consumer. It‟s the base for the stable long-term growth of a business that accentuates the business towards growth and progress with enduring long term benefits. Addressing ethics in marketing assists the business to come up with enhanced market responsiveness in competitive business marketplace. The present paper puts emphasis on conceptual analysis of ethical marketing with respect to the vision whether it pays the business or not. Adoption of ethics really requires persistence serenity and if any of the marketer works with ethics/ethical values of course it pays him/her and pays him/her in the long run and this long run is such that it never ends. It pays in such a way that it becomes eternal. Further, some ethical values have been prescribed which assists the business to formulate ethical hallucination.