The Eco-Modular Construction: Qualitative Research on its Marketing Use, Design and Development

Abstract

The eco-modular construction represents a new type of construction developed so as to be ecological and easy to build, this research aiming at discovering its new uses so as to design more particular products. Through the applying of a questionnaire as a quantitative research instrument, this research aims firstly at appreciating the necessity of using the eco-modular construction both domestically and professionally, secondly at identifying the general and particular domestic and professional uses of such a product and thirdly at identifying the most frequent uses given to the product by the researched population. In this respect, the results generated three representations with a significant importance at the level of the sample: greenhouse, bikepark and dwelling – with more uses, as well as several others worthy of being taken into consideration: emergency shelter, hobbit dwelling, bird watching observatory, relaxation area, children play area, events area etc. so we herein conclude that, as population’s needs and attitudes are changing, the design of constructions will change as well, such eco-modular construction representing an alternative to safely preserve the environment.