Transient Advantage Focused on the OK Savings Bank Rush & Cash Team in Pro-Volleyball League

Abstract

In the professional volleyball league 2014 – 2015, a thing that no one had not expected happened. The OK Savings Bank pro volleyball team, founded two years ago, stopped the strongest man volleyball team ‘Samsung Fire & Marine Insurance’ from 8 consecutive years of win, and won the champion title in the season. In the men's professional volleyball league consisting of 7 members in total. only 2 teams won the championship for 10 years since the foundation of that league. Other teams were not allowed to win the championship with ease. In particular, the Samsung Fire & Marine Insurance team was the best pro volley team in Korea as the Samsung Fire & Marine Insurance team did not allow any other teams to win the championship for 7 seasons. In this season, it was also the most likely strongest winning candidate and advanced to the championship with a superior team strength than other teams, which was proved as it took the 1st place in the regular season. However, the OK Saving Bank team advanced to the championship games and won the championship, which was all unexpected by experts. This study attempted to evaluate the process and outcomes of the transient competitive advantage in the OK Saving Bank team that won the championship in the men's professional volleyball league in two years since foundation. The results suggest that the focus on the transient competitive advantage is an effective way to overcome the sustainable competitive advantage and that it is important to maintain the continuous repetition of the transient competitive advantage.