Attributable E-commerce toward Purchase Intention: Online Search of Food Product

Abstract

The impact of Internet technologies is undeniable. With the development of the Internet nowadays have empowered online communication, many individual intend to start their shopping need with an information search on the online media before buying at actual store. This study empirically examines the website attributes in e-commerce (information quality, website features and product factors) influencing customer purchase intention of food product. Through self-administered questionnaire, a total 257 were able to be collected. Result revealed that there are positive relationships between information quality, websites features and product factors toward purchase intention on food product. Also, it is worth mentioning that website features of website attributes in e-commerce was the most influential attribute in explaining the purchase intention on food product. Hence, the finding of this study can confer a lot of advantages and will be judge through the contribution it makes to extend the body of literature for the future research and will be relevance to future website planning, development, designing and monitoring for food retailers in Malaysia.